It could have been the straw that broke the camel’s back, but instead DLA’s young soft IP practice has been propelled to greater heights.
When a large team around Prof. Dr. Stefan Engels joined the Hamburg office from Bird & Bird two years ago, it was not only a coup for the media practice, but also a significant boost for the trademarks and unfair competition team. There were some, however, who doubted DLA would be able to sufficiently integrate such a large team. These voices have now been quelled: growth has not only been quantitative but also qualitative throughout the entire practice.
The young team of partners in Cologne and Frankfurt had long invested efforts in building their own relationships to well-known brand manufactures, and with great success: companies such as Nike, Samsung and Procter & Gamble are all now regular clients. The arrival of the team from Bird & Bird, incl. renowned trademark lawyer Dr. Ulrike Grübler, only added to this with major clients such as Otto and Bauer publishing.
More importantly, however, the group functions as a homogenous whole, driving specializations and tackling current trends such as influencer marketing and digitalization. Clients praise the “outstandingly broad coverage and good integration between all areas of IP and media law” and the “advice from a single source”.
This has landed DLA several new clients, incl. German companies that are heavily involved in IP, such as Bayer and BASF, as well as international brand manufacturers such as Jack Daniels and Michael Kors.
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